Ever wonder how food companies always seem to get us to buy their products, even though we know they're bad for us? A new book called "Sugar, Salt, Fat" breaks down the tricks of food manufacturers and our response to their research.
1. Food companies know how our brains work in a grocery store, and they pay big money for good placement.
2. The louder chips crunch, the better they taste. A study that found people rated chips as fresher and crispier when they made a louder noise.
3. Studies show that salt is addictive in some of the same ways as cigarettes or hard drugs, and food companies pack it into their products is astonishing amounts.