The recent “Duck Dynasty” controversy hasn’t effect anyone’s bank accounts. “Variety” is reporting advertisers would have been more outraged if Phil Robertson spoke out on the actual show, not so much in “GQ” magazine and no one is cutting ties with the show.
“Across our client base, it didn’t really reach the level of a reason to remove advertising – at least, not yet,” said one ad buyer.
Suspension or not, airtime during the show still costs a pretty penny. How much? A “flight” of commercials, or set that accompany several airings of the show, cost about $170,000-$180,000 a pop.